![]() Because even as his influence is sky high and his dominance at the top of talk radio remains unchallenged, as a business proposition, Limbaugh’s show is on shaky ground. (It’s not that he endorsed Trump during the primaries he just didn’t go to war with him, as fellow radio right-wingers Mark Levin and Glenn Beck did.)Īnd yet, there are signs that all is not well in the Limbaugh radio empire. Limbaugh has also been credited with-or blamed for-the most startling political event of the season: Donald Trump’s rise. Mainstream media outlets from the New York Times to POLITICO have taken to frequently reporting its host’s utterances as news. The Rush Limbaugh Show is easily the most-listened to talk radio program in the country. This has been particularly true for Limbaugh, who boasts some 600 affiliates on his self-styled “Excellence in Broadcasting Network,” and an estimated 13 million listeners per week. And conservative radio gabbers are driving the political conversation in a way that they didn’t when allegedly mushy moderates like John McCain and Mitt Romney were the standard-bearers of the country’s conservative party. Ratings are finally ticking up, after a moribund four years. ![]() ![]() Whether “what the hell is happening out there”-in particular, the remarkable political rise of Donald Trump-has been good or bad for the Republican Party, or the country at large, there’s no denying one thing: It’s been great for talk radio. “ latest research data,” he intoned, “the audience is expanding at near geometric proportions, as people seek guidance, answers, explanations, information, and an answer to the basic question, ‘What the hell is happening out there?’" Ethan Epstein is an associate editor at The Weekly Standard.Įarlier this year, as that unmistakable bass line of the Pretenders’ My City Was Gone faded into the background, Rush Limbaugh opened his daily three-hour broadcast with characteristic bombast. ![]()
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